We’re strategic brand consultants, trusted by our clients to help them navigate all things brand.
We align brand to business strategy and harness its power to boost growth and reputation.
We’re genuinely collaborative and with 30+ years’ experience we’re exceptionally well placed to help ambitious leaders and organisations navigate the brand process with confidence.
We make it our business to understand your business, your customers and market. We bring passion, insight and momentum to every challenge.
How we can help your business stay relevant, better connect with customers and drive growth
Strategy - identify what’s important
Research & insights
Make evidence-based decisions: from assessing the strengths and weaknesses of your reputation to identifying the potential threats and opportunities for your brand.
Positioning, purpose & values
Define your north star: why you exist and what difference you make to the world; we articulate your vision, sharpen your purpose and define your core values so your promise is true and compelling.
Architecture & naming
Identify the best way to present your business and brands to the outside world; making your offer easy to navigate and your brand understandable.
Messaging
Develop the messages that deepen understanding, change perceptions and give people reason to choose you over others: employees; customers; peers; influencers.
Storytelling
Uncover the authentic stories that underpin the credibility of your organisation or brand. We engage and inspire audiences with these stories and share the principles so you can do the same.
Engagement - bring people with you
Strategic planning
Whatever the stage of your journey, we will help you identify, involve and inspire those that matter most to its success. We facilitate and lead sessions to help teams co-create plans that are both ambitious and achievable.
Workshops
We design workshops around your needs. We will help you create and run practical and stimulating sessions that can encourage discussion, build consensus, share new practices and inspire fresh thinking.
Launch events
We help plan and provide strategic guidance for other specialists to ensure the story of the brand is told through a relevant and compelling narrative and experience.
Staff communications
We help you create a culture where employees understand the brand and feel empowered to deliver what you promise. We develop internal programmes to inform, inspire and celebrate the right behaviours.
Training/coaching
We raise the performance of marketing through a close strategic alignment to the brand and by providing on-going mentoring and support.
Direction - keep moving forward
Brand reviews
We can evaluate the performance of your brand at any stage. We look at the brand through a number of relevant dimensions to form a clear picture of its current challenges, opportunities and practical next steps.
Agency co-ordination
We work as your strategic and independent brand partner. The breadth of our experience means we are well placed to support you in co-ordinating and directing multiple agencies during periods of change.
Pitch management
If we can’t meet your needs then we find people who can. We help you identify the skills you need, prepare RFPs, conduct agency searches, evaluate shortlists, co-ordinate pitches. So far, we’ve matched clients with brand design and advertising agencies, PR specialists, and environmental consultants.
Implementation
We help you set the standard, and give your people, partners and agencies the tools, understanding and support they need to deliver change effectively and efficiently.
We want the people we work with to feel inspired, energised and supported.
Before founding Robin in 2015, we both worked for leading global brand consultancies.
Today we provide the best in strategic and creative thinking to help clients of all sizes unlock the potential of their brands.
Agile and collaborative, we can flex to your needs, using brand to propel your team, business and brand forward.
Nick Payne
Nick has helped shape some of the world’s biggest brands, including Canon, Sony, Castrol, Barclaycard, Deloitte and the Premier League. He has helped companies like NatWest, Ericsson and Indesit align their culture and business strategies, through leadership workshops and engagement activities. And he equally enjoys working with start-ups and small businesses, helping them to grow their businesses, appropriately.
A man of many hats, Nick trained originally as a designer, earned his stripes at Addison in London, was the Creative Director at Enterprise IG for ten years, and then Director of Branding for Brand Union’s global network.
Nikki Morris
Both strategist and team-builder, Nikki works with ambitious leaders to shape their vision, mentor their teams, and build the right network of experts around them.
Before co-founding Robin, Nikki balanced brand consultancy in the education sector with motherhood. Prior to that she spent ten years at Wolff Olins, working across multiple industries with start-ups, non-profits and global giants including Orange, Unilever, Hutchison Whampoa and World Vision.