We are strategic brand consultants.
We’ve been creating and building brands for over 20 years. Before Robin we worked for global brand agencies with big reputations.
Today we provide the best in strategic and creative thinking to help clients unlock the potential of their brands.
We make it our business to understand your business, your customers and market. We bring passion, insight and momentum to every challenge.
We’re flexible – brand strategist, brand director, change agent or mentor – and adapt to drive your team, business and brand forward.
We do three things
Identifying what’s important.
Sharpen your proposition using intelligence, insight and intuition.
Research & insights
We help you make evidence-based decisions: from assessing the strengths and weaknesses of your reputation to identifying the potential threats and opportunities for your brand.
Positioning, purpose & values
We define your north star: why you exist and what difference you make to the world; we articulate your vision, sharpen your purpose and define your core values so your promise is true and compelling.
Architecture & naming
We identify the best way to present your business and brands to the outside world; making your offer easy to navigate and your brand understandable.
We develop the messages that deepen understanding, change perceptions and give people reason to choose you over others: employees; customers; peers; influencers.
We uncover the authentic stories that underpin the credibility of your organisation or brand. We engage and inspire audiences with these stories and share the principles so you can do the same.
Bringing people with you.
Empower and inspire by making the brand meaningful to those that matter most.
Whatever the stage of your journey, we will help you identify, involve and inspire those that matter most to its success. We facilitate and lead sessions to help teams co-create plans that are both ambitious and achievable.
We design workshops around your needs. We will help you create and run practical and stimulating sessions that can encourage discussion, build consensus, share new practices and inspire fresh thinking.
We help plan and provide strategic guidance for other specialists to ensure the story of the brand is told through a relevant and compelling narrative and experience.
We help you create a culture where employees understand the brand and feel empowered to deliver what you promise. We develop internal programmes to inform, inspire and celebrate the right behaviours.
We raise the performance of marketing through a close strategic alignment to the brand and by providing on-going mentoring and support.
Always moving forward.
Keep strategy front and centre so your brand is always relevant and distinctive.
We can evaluate the performance of your brand at any stage. We look at the brand through a number of relevant dimensions to form a clear picture of its current challenges, opportunities and practical next steps.
We work as your strategic and independent brand partner. The breadth of our experience means we are well placed to support you in co-ordinating and directing multiple agencies during periods of change.
If we can’t meet your needs then we find people who can. We help you identify the skills you need, prepare RFPs, conduct agency searches, evaluate shortlists, co-ordinate pitches. So far, we’ve matched clients with brand design and advertising agencies, PR specialists, and environmental consultants.
We help you set the standard, and give your people, partners and agencies the tools, understanding and support they need to deliver change effectively and efficiently.
We want the people we work with to feel inspired, energised and supported.
Nick Payne, Founder
Start-up or long-established business, Nick loves working with ambitious leaders to help them create, re-imagine and energise their brands. It is what gets him out of bed in the morning.
Nick has helped shape some of the world’s biggest brands, including Canon, Sony, Castrol, Barclaycard, Deloitte and the Premier League. He has helped companies like NatWest, Ericsson and Indesit align their culture and business strategies, through leadership workshops and engagement activities. And he equally enjoys working with start-ups and small businesses, helping them to grow their businesses, appropriately.
A man of many hats, Nick trained originally as a designer, earned his stripes at Addison in London, was the Creative Director at Enterprise IG for ten years, and then Director of Branding for Brand Union’s global network.
Nikki Morris, Founder
Nikki loves helping organisations be their best selves. Whatever their sector or size, Nikki has proven that branding is a powerful change agent that can inspire change, build reputations and sustain success.
Both strategist and match-maker, Nikki works with ambitious leaders to shape their vision, galvanise their teams, and build the right network of experts around them to meet their needs.
Before co-founding Robin, Nikki balanced brand consultancy in the education sector with motherhood. Prior to that she spent ten years at Wolff Olins, working with real industry game changers such as Unilever, Orange and Chiswick Park.